Abba were far from being the typical Rock and Roll Band of the early 1970's. The visual part of their act was always well prepared. They had their own costume designers in Owe Sandstrom and Lars Wigenius of the firm Artist Dressing. Initially the group presented a complete glam-rock image, with extravagant and sometimes outrageous costumes that haunted them for many years afterwards. There were tight fitting trousers and platform boots for the boys, and very skimpy dresses for the girls, as can be seen in this picture. Bjorn recalls: "There was this glitter period in Europe, mid 1970's groups like Sweet, Mud, Gary Glitter. We thought that was kind of fun. I mean, we wanted to try everything in the beginning. The more crazy it was, the better it was. Highly unsophisticated, I would say today. I am ashamed when I look back at some of the costumes, but then again we had fun." Agnetha recalls: "We think the costumes are really important. If we don't feel that we're looking our best, we don't perform as well as we can!" A German newspaper reported on a show in November 1974: "The shiny and glamorous Abba performed a set that emphasised the visual. Bjorn sparkled in his overalls and his platform boots, higher than those of Dave Hill and Gary Glitter combined. The girls showed their bodies and sang in perfect two-part harmony. Vocally, Abba have more resources than many other pop groups". There was no doubt that Abba had visually more resources than most pop groups too, with ...
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